Employee Adaptation Patterns in Utilizing Digital Fundraising Channels during the Covid-19 Pandemic

Moh. Nurul Qomar*  -  State Islamic Institute Kudus, Indonesia
Arsyada Fitriyati  -  State Islamic Institute Kudus, India
Innaki Khadziqa  -  State Islamic Institute Kudus, Indonesia
Syafa Hidayatunni’mah  -  State Islamic Institute Kudus, Indonesia

(*) Corresponding Author

This research was conducted to examine employees’ adaptation patterns using digital fundraising channels at LAZ IZI Central Java. The research type used in this study was qualitative, using a phenomenological approach. The primary data was obtained from observations and interviews with LAZ IZI Central Java employees, and the secondary data were taken from books, articles, and journals. This study found that the adaptation pattern of LAZ IZI Central Java employees in the New Normal period did not experience any significant obstacles because digital fundraising had become part of their activities before the COVID-19 pandemic. However, digital fundraising competence was still improved through training and workshops carried out internally and externally.

 

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Munazzama: Journal of Islamic Management and Pilgrimage
Published by Department of Islamic Management and Pilgrimage (MD-MHU)
Faculty of Da'wa and Communication UIN Walisongo Semarang
Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Phone: +6287832462000 (Fania Mutiara Savitri)
Website: https://fakdakom.walisongo.ac.id/

ISSN: 2808-7577  (Print)
ISSN: 2808-7496  (electronic/online version)


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