This study aims to analyze da’wah strategy through social media to
improve adolescent morality. Where modern means of digitalization
are easy to bring a significant influence in the lives of teenagers. So,
using social media for communicative preaching in improving and
improving teenagers' morality, especially teenagers in the Lamongan,
is an excellent opportunity for da’I. Social media is a means of da’wah
because many teenagers have social media accounts that are used
to share their activities. However, many teenagers do not use social
media correctly and adequately, causing a lack of morals and
manners. This article utilizes qualitative descriptive methods, namely
observation and documents as a data collection tool. The results of
the research obtained are the effectiveness of da’wah strategy
through social media as a means of communicative da’wah that can
improve adolescent morale. In addition, communicative social media
da’wah can create a great opportunity for preachers to convey da’wah
that understands and adapts to the times so that the existence of
da’wah can always be spread bringing the teachings of Islam to
mankind.