Analysis of Operational Planning in Increasing the Number of Umrah Pilgrims at PT Asyesa Hasanah Tour & Travel West Sumatra Padang City

Mita Kalsum*    -  Universitas Islam Negeri Sejch M. Djamil Djambek Bukittinggi, Indonesia
Khadijah Nurani    -  Universitas Islam Negeri Sejch M. Djamil Djambek Bukittinggi, Indonesia

(*) Corresponding Author
DOI: 10.21580/mz.v3i1.14953

This study aims to determine the operational planning of PT Asyesa Hasanah Tour & Travel West Sumatra Padang City and to find out what are the inhibiting factors for the operational planning of PT Asyesa Hasanah Tour & Travel West Sumatra Padang City in increasing the interest of umrah pilgrims after the Covid-19 pandemic. This research was a descriptive qualitative research by choosing. The background of this research is the decrease in the number of umrah pilgrims departing with PT Asyesa Hasanah Tour & Travel West Sumatra Padang City both before and after the Covid-19 pandemic. The result of study showed quite good results by analyzing the planning management carried out by PT Asyesa Hasanah Tour & Travel SUMBAR, Padang City before and after the Covid-19 pandemic and knowing the inhibiting factors in carrying out its planning management. There are changes in marketing strategies, products, and services offered to attract umrah pilgrims.

Keywords: Operational Planning , Umrah, Pilgrims, Tour & Travel

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Munazzama: Journal of Islamic Management and Pilgrimage
Published by Department of Islamic Management and Pilgrimage (MD-MHU)
Faculty of Da'wa and Communication UIN Walisongo Semarang
Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
Phone: +6287832462000 (Fania Mutiara Savitri)
Website: https://fakdakom.walisongo.ac.id/

ISSN: 2808-7577  (Print)
ISSN: 2808-7496  (electronic/online version)


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